type|cast
The Design Challenge: How can graphic design assist people in their journeys of self-expression?
The solution for this project was to create a line of customizable packaging for products of the consumer's choice. The customizable line includes five variations of external packaging, along with a range of twelve colors, eight shapes, and five type treatments to choose from. In addition to crafting a poster and physical mockups of each packaging variation with a sample design, a mobile website demo was created to give viewers an idea of how they can complete the customization process from their end. This project demonstrates my ability to work with packaging design, create mockups physically and digitally, and formulate a website/mobile application for consumer usage.
Design Elements
type|cast is about breaking the stereotype and being true to your unique self, so to communicate this message, the audience is provided a range of options to choose from when it comes to creating their own designs.
Shape
Abstract and organic shapes were created to contribute to the idea of expressing ones self freely.
Color
Viewers are given the option to mix and match 12 bold and fun colors of their choice.
Text
Each "logo" uses a different type style and explores the concept of breaking type from its usual setting.
Mockup Gallery
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